Concise Marketing
Moving Ideas

 
CONCISE MARKETING
Communicate Your Value
Success depends on how well you engage your audience, tell your story and communicate your unique value. 
 
This means knowing exactly who you are and what you have to offer.
 
Concise uses an expert process to establish your corporate, brand, or product positioning, build value propositions and translate them into marketing plans and communications that break through and move customers to respond.
What We Do
  1. DESIGN
    A full suite of creative services for all marketing channels, from web sites to trade shows, videos, and pitch decks.
  2. MESSAGING
    A rigorous process to establish your positioning, value propositions, and message platform.
  3. STRATEGY
    Powerful positioning translates to effective go-to-market plans.
  4. ENGAGEMENT
    Ideas that establish credibility and drive response.
  5. CREATIVE
    Don't just check the boxes, concentrate on creative campaigns that break through.
  6. CONSULTATION
    Engage marketing minds that have helped drive billion dollar valuations.

Sample Clients

Our Work:
Important Projects for Leading Clients

SATISFIED PARTNERS

You're only as good as clients say you are. 
"As the head of marketing for Bill Me Later, the best thing I can say about Penny and Concise is that they were "THE SECRET SAUCE" behind the branding and market presence that enabled Bill Me Later, a startup, to compete and win against the likes of eBay and Google. You would be lucky to work with Penny.  She only works on opportunities that have a chance to transform an industry."  Vince Talbert, Chairman, Network for Good; Former VP Marketing Bill Me Later and PayPal
"Penny is a bright dynamic leader with the unique ability to blend strategy and creativity to get results.  Concise created a brand, message platform, and Marketing tools for the Merchants Services Division at Bill Me Later, PayPal, and eBay, and is a secret weapon in establishing marketing assets to capture share, especially for new emerging solutions." Bill Zielke, CMO, Forter; former Director of Merchant Business Development, eBay.
"I have had the pleasure of working with Penny and Concise on several new product launches and ongoing sales/product marketing support. Penny provides exceptional creative thought leadership coupled with her team's flawless execution. She has routinely demonstrated the ability of taking a project from concept/ideation to tactical execution."  Craig Eckstrom,  former head of sales and distribution partnerships PayPal, Bill Me Later  and CommerceHub
Work with Us
 
 
(914) 582-7441
Email