Concise Marketing NY
Moving Ideas


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Concise Marketing & Communications
Communicate Your Value
Success depends on how well you engage your audience, tell your story and communicate your unique value.  This means knowing exactly who you are and what you have to offer.
 
Concise uses an expert process to establish your corporate, brand, or product positioning, define value propositions, and build a persuasive message platform. Next we develop marketing plans, communications, and sales enablement tools that break through and move customers to respond.   WATCH

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What We Do
  1. DESIGN
    Branded marketing content, campaigns, executive communications and sales enablement communicate your value.
  2. MESSAGING
    A rigorous process establishes your positioning, value propositions, and message platform.
  3. STRATEGY
    Powerful positioning translates to effective go-to-market plans and memorable communications.
  4. ENGAGEMENT
    Web, email, direct mail, digital, SEO, PR, social, sales enablement and trade shows--message effectively across relevant channels.
  5. CREATIVE
    Don't just check the boxes, break through with inspired ideas and creative campaigns that meet your customers where they are.
  6. CONSULTATION
    Engage marketing minds that have helped drive billion dollar valuations.

​​ Sample Clients

Bill Me Later PayPal
Pitney Bowes

SATISFIED PARTNERS

You're only as good as clients say you are. 
"As the head of marketing for Bill Me Later, the best thing I can say about Penny and Concise is that they were 'THE SECRET SAUCE' behind the branding and market presence that enabled Bill Me Later, a startup, to compete and win against the likes of eBay and Google. You would be lucky to work with Penny.  She only works on opportunities that have a chance to transform an industry."  Vince Talbert, Chairman, Network for Good; Former VP Marketing Bill Me Later and PayPal
"Penny is a bright dynamic leader with the unique ability to blend strategy and creativity to get results.  Concise created a brand, message platform, and Marketing tools for the Merchants Services Division at Bill Me Later, PayPal, and eBay, and is a secret weapon in establishing marketing assets to capture share, especially for new emerging solutions." Bill Zielke, CMO, Forter; former Director of Merchant Business Development, eBay.
"I have had the pleasure of working with Concise on several new product launches and ongoing sales/product marketing support. Concise provides exceptional creative thought leadership coupled with flawless execution. They have routinely demonstrated the ability to take projects from concept and ideation to tactical execution."  Craig Eckstrom,  former head of sales and distribution partnerships PayPal, Bill Me Later  and CommerceHub
Work with Us
 

(914) 582-7441
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