Marketing Triggers 02/09/2017 Peanut butter and jelly. Salt and pepper. Tom and Jerry. Creating triggers and connections. When NASA Sold Mars Bars In his book, Contagious, Wharton Marketing professor Jonah Berger explains the power of creating "triggers" that sell products. In 1997, he recounts, NASA's mission to launch Pathfinder for a Mars landing to collect rock samples and register atmospheric readings inadvertently sold candy here on earth--Mars bars to be precise. As media widely reported on NASA's mission,
Peanut butter and jelly. Salt and pepper. Tom and Jerry. Creating triggers and connections. When NASA Sold Mars Bars In his book, Contagious, Wharton Marketing professor Jonah Berger explains the power of creating "triggers" that sell products. In 1997, he recounts, NASA's mission to launch Pathfinder for a Mars landing to collect rock samples and register atmospheric readings inadvertently sold candy here on earth--Mars bars to be precise. As media widely reported on NASA's mission,
